Save the ta-tas in Newsweek.

This week (vol. CL no. 10), possibly to add levity to an issue with a cover article on the hunt for Bin Laden ("He's Still Out There," the cover headline helpfully points out), Newsweek magazine ran an article titled "Cancer's New Pitch," which was about women who market "edgy" t-shirts to raise funds for breast cancer organizations.

Our good friend (and ta-tas® magnate) Julia Fikse was included in the article - go ta-tas! But for some reason, the reporter (one Daniel McGinn) opted to base the article on a group of women who have only sold 1,000 shirts (from a brand they call "Save Second Base," picturing two baseballs), leaving Julia with only part of a paragraph, even though she's sold over 80 times as many "Save the ta-tas" shirts as the "Second Base" women, and has plenty of celebrity endorsements (like Kate Beckinsale, above).

With Newsweek being a part of what you could call the "mainstream media," naturally every fact they printed about ta-tas was wrong. First, they called Julia "Julie." Second, they claimed she's donated $80,000 of her profits - which is a big error, because she actually donates a percentage from her gross sales, regardless of profit - which is unheard of in business, and a revolutionary concept in charity. Every dime in the door sends something out to cancer research, even if it's a sale at a loss. And finally that $80K should have been closer to $100K - they may have confused the number with the 80,000+ t-shirts she's sold.

But most importantly, of course, is the fact that the "Save the ta-tas" brand was mentioned prominently in a positive article. And really, what kind of fact-checking would you have expected from Newsweek?

Congrats, Julia!